La Casera Expands Nigeria’s CSD Market with Chapman

By Eromosele Abiodun

In a major innovation in the carbonated soft drink (CSD) market in Nigeria, The La Casera Company, Nigeria’s largest independent CSD manufacturer and makers of popular Apple flavoured Drink - LaCasera, has added another laurel to its ever expanding portfolio by introducing into the Nigerian market the first ever ready-to-drink chapman in an ‘on-the-go’ plastic bottle called Smoov Chapman.
The Smoov Chapman drink comes in a uniquely shaped, premium PET bottle with an elegant full length plastic sleeve that is ideal for consumers wanting a classy celebration.

According to the Chief Operating Officer of the Company, Mr. Dileeban Ponniah, Smoov, Chapman is one of the many innovations the company has in store for its ever growing consumer base.

Ponniah also expressed his pleasure that the launch of the Smoov Chapman - a premium drink that is associated with celebration - is perfectly timed to co-incide with Nigeria’s 54th Independence Day celebrations and will enable everyone to celebrate in style.

Chapman is a famous, locally made drink invented in West Africa that is ideal for anyone who wants to celebrate but does not want to consume alcohol.

Ponniah further stressed that Smoov Chapman is an exceptional drink that celebrates modern African culture.  It is said to be invented in Nigeria and contains a distinctive and refreshing mix of sweet fruity taste and Angustora bitters for a unique taste which enables it to meet the standards of top hotels, restaurants and social events in the country.

“The La Casera Company has a tradition of delivering great brands to our consumers. Smoov is no exception.  Smoov Chapman is a premium value brand that will not only bring excitement to consumers but also guarantees them value for money as the product is being introduced at the revolutionary price for a Chapman at N100 per bottle.  Truly, we are going to democratise Chapman!”

Also speaking during the product launch in Lagos, the General Manager Marketing wing, Mr. Peter Candlish, described Smoov Chapman as an ideal drink that has been specially produced to cater for all forms of celebrations, stating that its unique taste and high quality makes it a classy drink that is affordable for personal, household and ceremonial consumption occasions.

“Smoov Chapman drink is targeted at chapman lovers everywhere who want a convenient ready to drink Chapman, with a consistent taste that is made to high standards.   Smoov Chapman’s unique taste and beautiful colour makes it one of a kind and we are glad to be the first to introduce it into the market for our consumers.”

Candlish also revealed that The LaCasera company will soon launch an innovative consumer campaign via Digital, TV, Radio and Print media to be tagged “Be Smoov” in order to help endear the consumer to the Smoov brand and make people ‘Think Chapman,  Drink Smoov.”

Culled from www.thisdaylive.com