Recently in Lagos, leading telecommunications operator, Airtel Nigeria unveiled Touching Lives, a revolutionary CSR intervention initiative that runs under its Corporate Citizenship Programme with a major focus on enriching Nigerians and providing succour to the under-privileged members of the society.
The programme seeks to identify underprivileged persons with specific challenges, pains and struggles with the ultimate objective of providing the needed help to empower and enrich the lives of these individuals.
In 2011, the Bharti Airtel group commenced telecommunications operations in the country having acquired the then Zain networks. The coming of the company was a timely intervention in the telecommunica-tions sector which had come reeling under the heavy weight of high tariffs, poor quality of service and suffocating competition imposed on it by the then operators.
Subsequently, and almost predictably, it effected a major overhauling of the telecommunica-tions landscape with the introduction of trademark pocket-friendly tariffs and a bouquet of innovative products and services creatively designed to serve various segments of the populace.
Beside this, Airtel brought alongside its expertise in telecoms an enviable educational project under its Adopt-A-School programme that offers underprivileged children access to quality education in environments conducive for learning whilst also providing them with all the materials for learning and study.
To enhance the quality of teaching and knowledge in-take, the company holds various capacity building pro-grammes for teachers in the concerned schools. Presently, Lagos, Imo, Ogun, Cross River and the FCT are the benefi-ciaries of this initiative.
These feats have not gone unnoticed even in the high quarters of government. Mrs. Olufunke Amosun, wife of the Governor of Ogun State had this to say at the commissioning of one of the adopted schools in Ogun State, St. John’s Primary School, Oke-Agbo, Ijebu-Igbo.
“I feel really overwhel-med by Airtel’s Adopt-A-School programme. Airtel came here unsolicited and is already doing so much. If only all of us can reach out the way Airtel has done, our society and, indeed, the world will be a better place. Airtel is not here today to market its products but to give back to our society”.
While these other interventions may have set the standard for the transformation of public primary education in the above mentioned states, the touching of lives initiative is a rather bigger stage for all the prospects it holds.
Chief Executive Officer and Managing Director of the company, Segun Ogunsanya said, “Airtel has recorded huge successes with its many CSR interventions in the past, but this initiative marks a significant milestone in our company’s history of CSR interventions in the country.
Indeed, Airtel Touching Lives is our major pillar for giving. It is not money for exposure. It is not a publicity drive. It is borne out of our genuine desire to build an equitable society; a society where the strong supports the weak.”
The touching lives initiative is a good presage of the improved quality of life the needy Nigerian looks forward to. If there were initial doubts about this assertion, all must have been rested by now”.
Indications of this were rife less than 18 hours after the launch as more than five thousand entries were received across the country. There are over 90,000 valid entries recorded via emails, sms and voice.
Mr. Ogunsanya described this response as a responsibility the company is well-primed to take on . “If you are big, the society places some obligations on you. It is an obligation which we accept willingly. This is a new beginning and a new dawn as we join our hands at Airtel to uplift underprivileged Nigerians. It is a responsibility which I am very proud of.”
Airtel Touching Lives is strongly perceived as a tailor-fit independent response to the myriads of challenges the common man faces in his quest for a better life.
- Culled from : http://www.vanguardngr.com
Beside this, Airtel brought alongside its expertise in telecoms an enviable educational project under its Adopt-A-School programme that offers underprivileged children access to quality education in environments conducive for learning whilst also providing them with all the materials for learning and study.
To enhance the quality of teaching and knowledge in-take, the company holds various capacity building pro-grammes for teachers in the concerned schools. Presently, Lagos, Imo, Ogun, Cross River and the FCT are the benefi-ciaries of this initiative.
These feats have not gone unnoticed even in the high quarters of government. Mrs. Olufunke Amosun, wife of the Governor of Ogun State had this to say at the commissioning of one of the adopted schools in Ogun State, St. John’s Primary School, Oke-Agbo, Ijebu-Igbo.
“I feel really overwhel-med by Airtel’s Adopt-A-School programme. Airtel came here unsolicited and is already doing so much. If only all of us can reach out the way Airtel has done, our society and, indeed, the world will be a better place. Airtel is not here today to market its products but to give back to our society”.
While these other interventions may have set the standard for the transformation of public primary education in the above mentioned states, the touching of lives initiative is a rather bigger stage for all the prospects it holds.
Chief Executive Officer and Managing Director of the company, Segun Ogunsanya said, “Airtel has recorded huge successes with its many CSR interventions in the past, but this initiative marks a significant milestone in our company’s history of CSR interventions in the country.
Indeed, Airtel Touching Lives is our major pillar for giving. It is not money for exposure. It is not a publicity drive. It is borne out of our genuine desire to build an equitable society; a society where the strong supports the weak.”
The touching lives initiative is a good presage of the improved quality of life the needy Nigerian looks forward to. If there were initial doubts about this assertion, all must have been rested by now”.
Indications of this were rife less than 18 hours after the launch as more than five thousand entries were received across the country. There are over 90,000 valid entries recorded via emails, sms and voice.
Mr. Ogunsanya described this response as a responsibility the company is well-primed to take on . “If you are big, the society places some obligations on you. It is an obligation which we accept willingly. This is a new beginning and a new dawn as we join our hands at Airtel to uplift underprivileged Nigerians. It is a responsibility which I am very proud of.”
Airtel Touching Lives is strongly perceived as a tailor-fit independent response to the myriads of challenges the common man faces in his quest for a better life.
- Culled from : http://www.vanguardngr.com
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